Privacy Policy

Effective Date: October 11, 2025
Last Updated: October 11, 2025

1. Company Information

Beauty Saga Studio is operated by Reason Lab Inc. (“the Company”).
Through this website and related services—including newsletters, digital content, and e-commerce—the Company provides information and offers products to users worldwide.

  • Operator: Reason Lab Inc. (Beauty Saga Studio)
  • Address: 2-10-7 Shibuya, 3F, Shibuya-ku, Tokyo 150-0002, Japan
  • Email: privacy@beauty-saga.com

2. Information We Collect

We may collect the following types of personal information:

  • Contact information (name, email address, postal address, phone number)
  • Transaction details (orders, payments, shipping information)
  • Subscription and marketing preferences (newsletter or campaign registration)
  • Technical data (IP address, browser type, cookies, device information, access logs)

3. Purpose of Use

We use collected data for the following purposes:

  1. To provide and support our products and services
  2. To manage customer accounts, process orders, and handle payments and shipping
  3. To send newsletters, updates, and promotional offers (with prior consent)
  4. To improve our website and analyze user behavior
  5. To comply with legal obligations and prevent fraud

We will obtain your consent in advance if we use your personal data for purposes other than those listed above.

4. Legal Basis (in accordance with Article 6 of the GDPR)

We process personal data based on the following legal grounds:

  • Performance of a contract: To fulfill product orders or service agreements
  • Legal obligation: To comply with tax or other regulatory requirements
  • Consent: For marketing emails or the use of cookies
  • Legitimate interest: To improve service quality and prevent misuse

5. Data Retention

We retain personal data only for as long as necessary to achieve the stated purposes.
Customer and transaction records are retained for up to two years after the last use, except where a longer period is required by law.

6. Sharing and Entrustment

We may share information with trusted third-party partners when necessary to operate our business:

  • Payment processors (e.g., Stripe, PayPal)
  • Email marketing services (e.g., ConvertKit)
  • Analytics tools (e.g., Google Analytics)

All third-party processors are bound by Data Processing Agreements (DPAs) compliant with the GDPR.

7. International Data Transfers

As the Company is located in Japan, personal data may be transferred outside the EU/EEA.
When such transfers occur, we ensure adequate safeguards in accordance with the Standard Contractual Clauses (SCCs).

8. Use of Cookies

This website uses cookies to enhance user experience and analyze site traffic.
Analytical and marketing cookies are activated only after you provide consent.
You can manage or delete cookies anytime via your browser settings.
For more details, please see our Cookie Policy.

9. Email Marketing (CAN-SPAM / CASL Compliance)

Our email marketing follows international standards:

  • Sender information is clearly stated in all communications
  • Subject lines are never misleading
  • Every email includes an “Unsubscribe” link
  • New subscribers must opt in (double opt-in may be applied where required)

10. California Residents’ Rights (CCPA / CPRA)

If you are a resident of California, you have the following rights:

  • To request disclosure of the personal information we hold about you
  • To request correction or deletion of your personal information
  • To opt out of the sale of personal data (we do not sell personal data to third parties)

11. Data Subject Rights (GDPR / Japan APPI)

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw your consent at any time
  • Request data portability
  • Lodge a complaint with your local supervisory authority

12. Security Measures

We employ SSL encryption, restricted access controls, and other technical and organizational measures to ensure the security of personal information.

13. Changes to This Policy

This policy may be updated periodically to reflect legal or operational changes.
Significant updates will be announced on this website.

14. Contact

For any inquiries regarding this Privacy Policy, please contact:

Beauty Saga Studio / Reason Lab Inc. (Privacy Department)
Address: 2-10-7 Shibuya, 3F, Shibuya-ku, Tokyo 150-0002, Japan
Email: privacy@beauty-saga.com

15. Our Commitment

At Beauty Saga Studio, we believe that every experience connecting “story and beauty” should be built on trust and respect for privacy.
We are committed to protecting your data and maintaining transparency in all our activities.